An unstoppable force in the world of choral music. 50th Anniversary Season Concept as seen in Marketing Materials, Outdoor and Advertising
Create a season campaign that simultaneously celebrates the legacy of the past while pushing the organization towards a new vision — innovation.
Solution: Centrifugal force — dynamic accelerated movement around a central point/idea.
An unstoppable, unrivaled force in the world of choral music.
Voice: Active declarations as though the path was fated.
Client: Los Angeles Master Chorale, the Voice of the Walt Disney Concert Hall
Role: Art Director & Designer at King Design Office
Project Scope: 50th Anniversary Season Campaign (logo & visual vocabulary), Opening Night Exhibit, Marketing Collateral, Development Campaigns, Gala Invitation System & Website