Wolfgang Puck Salad Franchise

Did you know: Your lunch salad can be really really good? Teach me, entertain me, point of purchase kit

Translate the promise of the Wolfgang Puck food experience to a scalable Grab N’ Go Salad concept (mini-franchise) for high level corporate commissaries.

Solution: Edu-tainment. Leverage Wolfgang Puck’s colloquial humor to engage, teach and entertain.
Feature WP’s signature high-quality ingredients as a meaningful differentiator in grab n’ go lunch options. Fresh, everyday luxury.

Client: Wolfgang Puck Catering

Role: Art Director & Designer for King Design Office

Project Scope: Visual system, franchisee program manual & POP Kit (shelf talkers/wobblers, floor clings, pull-up banners, cooler wrap, etc.)

Identity system: Landor & Associates


Emily King