Did you know: Your lunch salad can be really really good? Teach me, entertain me, point of purchase kit
Translate the promise of the Wolfgang Puck food experience to a scalable Grab N’ Go Salad concept (mini-franchise) for high level corporate commissaries.
Solution: Edu-tainment. Leverage Wolfgang Puck’s colloquial humor to engage, teach and entertain.
Feature WP’s signature high-quality ingredients as a meaningful differentiator in grab n’ go lunch options. Fresh, everyday luxury.
Client: Wolfgang Puck Catering
Role: Art Director & Designer for King Design Office
Project Scope: Visual system, franchisee program manual & POP Kit (shelf talkers/wobblers, floor clings, pull-up banners, cooler wrap, etc.)
Identity system: Landor & Associates